The US-based Discovery Channel is considering of making programs
gearing to the Chinese viewers, the leading global real-world media
and entertainment company has said in Beijing.
It also plans to pick program directors in China, said Fang
Chang, vice president of the company's country manager of China, at
a press conference on Friday.
"Discovery doesn't have its own channel in China and it
broadcasts its programs in cooperation with local TV stations of
the country," Chang said. "But, that won't hamper our strategy in
China."
Discovery will launch four programs of global premiere on the
Chinese mainland at the end of the year and it will stage itinerant
exhibitions in Beijing, Guangzhou and Shanghai, Chang said.
Discovery, which launched with only 156,000 subscribers in the
United States on June 17, 1985, currently has 14 channels in the US
and 10 other international channels, including seven in Asia, with
cumulative 1.3 billion subscribers in 160 countries and
regions.
It entered China nine years ago.
"Discovery attaches great importance to the Chinese viewers and
we hope China and the world can have a still better mutual
understanding through our docudramas," Chang said.
(Xinhua News Agency December 4, 2005)