Foreign travellers wait to go through immigration check at Chongqing Jiangbei International Airport in southwest China's Chongqing, Oct. 1, 2025. (Photo by Zeng Yanyan/Xinhua)

Also, China's broader entry and travel facilitation policies are driving a surge in inbound visitors. The country's visa-free arrangements are expanding rapidly, with 76 countries now enjoying unilateral or mutual visa-free entry, while 55 countries benefit from transit exemptions. In the first half of 2025 alone, 13.64 million travelers entered China visa-free, up 53.9 percent year on year, according to the National Immigration Administration.

Authorities expect this year's eight-day National Day and Mid-Autumn Festival holiday, which started on Oct. 1, to see an average of 2 million daily border crossings -- highlighting China's growing appeal as a global destination.

To better serve overseas travelers, Hangzhou has launched "Zhejiang Travel," an AI-powered tourism service platform providing real-time translation, itinerary customization and local tips tailored to overseas visitors.

"I really like Hangzhou. It's a beautiful city with poetic charms and cutting-edge technology. I have traveled to different countries, and this service is the most convenient and fast way," said Mexican tourist Andrea Mu?ozledo.

"Keep making good products, keep innovating, and keep up the quality and policies," Goyon said. "A good product speaks for itself."

As China continues to advance in terms of technology and the streamlining of policies to enhance the consumer experience, its high-tech products are poised to strengthen their position in the global market and attract more international buyers, said Pan Helin, a member of an expert committee under the Ministry of Industry and Information Technology.