An inspirational movie that will also promote next summer's London Olympics had its launching ceremony in Beijing recently. The film's production company has pledged to donate all its box-office revenues to economically disadvantaged kids in China.

During the ceremony, famous sports stars such as Tian LiangLiu Xuan and film stars like Yang Mi were on hand and are to be featured in the film.

Titled "Running for a Piece of Sky", the film tells the story of a boy who overcomes the circumstances of his life to pursue his dream of being a successful runner.

It's scheduled to hit cinemas during the Summer of 2012.