Chen Xiao's resignation made headlines in Hong Kong, the day before the announcement so it was no surprise to financial observers. And they remain optimistic about Gome's business performance in the future.

Shares of Gome rose more than 3 percent Thursday morning on the Hong Kong stock market. China's second-largest home appliance retailer by market value, is to announce its 2010 performance on March 28th. Market analysts say Gome won't change its strategy to expand the number of outlets, and tackle fierce competition head-on.

Huang Xunhui, Strategist of Haitong Securities said "The change may help erase investor uncertainties about the company. It will also help the company to promote its business and raise its share price."