The company also plans to release an onslaught of other 3D products at the same time, including an update to its hot-selling Playstation 3 system that would allow consumers to play video games in 3D.

Yutaka Nakamura, marketing manager of Sony Display Marketing, said, "3D films have been very popular at movie theaters. We believe the time is right, and that we are well prepared to bring 3D into people's living rooms along with appropriate content, in the summer of 2010."