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It's a toy lovers playground at the ExCel exhibition center in London as the 2009 Toy Fair gets underway.
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The fair is now in its 56th year. It gives manufacturers a chance to showcase the latest toys before they hit the stores.
The toy industry is worth four billion US dollars in the UK.
The market weathered a 2 percent fall in 2008, but Natasha Crookes of the British Toy and Hobby Association says the volume of sales actually increased by 7 percent and by 12 percent over the Christmas season.
