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When Michael Phelps won his eighth gold medal in Beijing, 40 million viewers tuned in.
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In the US, NBC's prime time audience reached nearly 30 million,-- the highest since the 1996 Atlanta Games.
When Michael Phelps won his eighth gold medal in Beijing, 40 million viewers tuned in. That broke an 18 year old record for a Saturday audience.
The Olympic Games also is setting viewership records in many other countries. In South Korea, audiences are up 8 percent over normal.
(CCTV August 23, 2008)
