Jinjiang Inn has signed a cooperation agreement with the Japanese tourism enterprise PRI launching a new room booking business in the Japanese market.
This cooperation between the two parties will enable PRI to enrich its hotel portfolio. Meanwhile, Jinjiang Inn can also expand its room booking business in the overseas market.
It is reported that for Jinjiang Inn in the last ten years the number of guests from overseas markets has accounted for 8% of total number of guests staying at its hotels and of these Japanese guests accounted for 15% of the overseas source markets.
According to the agreement, the two companies will cooperate in room reservation for hotels which are located in 35 cities including Shanghai, Beijing, and Guangzhou.
(China Hospitality News November 11, 2008)
