According to a public poll, wealthy Chinese today have various
views on consumption, instead of saving their fortunes for
offspring's sake.
The poll was conducted by American Express in Shanghai and
Beijing, covering wealthy residents, suppliers and the holders of
famous brands.
Wealthy Chinese today work very hard only to enjoy life
themselves, as a good fortune is necessary for better life quality.
They don’t plan to leave their fortune to their children in the
form of heritage.
Secondly, most of them appreciate the experience of new things,
and they would spend a great deal of money to try anything new.
Besides, they have a sharp sense to predict the appearance of the
new things or new chances that can help them to increase their
wealth.
They are also very fashionable. They are never content with
current life, but they want to enjoy fashionable things from all
around the world.
Wealthy Chinese also want world-class service from local
suppliers.
Though they enjoy all sorts of comforts in life, most of them
don’t forget their social responsiblities.
By 2011, there will be 4.2 million wealth Chinese each with
personal circulating assets of at least $300 thousand, while the
figure in 2006 was 2.24 million. The number of millionaires will
increase from 467 thousand in 2006 to 908.1 thousand.
(chinanews.cn November 27, 2007)