Children have fun picking oranges at the farm during the Orange Festival.

At Qianwei Village, farmers distill the real thing; the brewing season is from February through April and October through December.

"Almost every village family can brew, so if you'd like to drink the real thing, come to our homes," said farmer Wang Xiangqing, a man in his 50s.

"You can't get it on the market. It is served to guests from afar to show our hospitality, and it's a must on special occasions, such as weddings, birthdays and family reunions," he added.

Many farmers such as Wang have made quite a bit of money hosting tourists with Chongming white spirit, and local specialities made with fresh produce from their gardens.

Eighteen farm families have been certified as "Expo Farmhouses" providing overnight accommodation, farming activities, homemade meals and white spirit.

The White Spirit Festival at Qianwei Village celebrated "white spirit culture" and environmentally friendly living.

"It is really a fresh experience, quite different from drinking at home," farmer Wang said. "In the village, alcohol is provided in a relaxing and cheerful atmosphere."

Vendors in traditional costumes sell wine from carts they push along the street at the village's Yingnong Ancient Garden.

The village is also hosting a competition for the top 10 best female cooks and an exhibition of handwoven cloth through the end of the month.

Chongming's other scenic spots include Dongtan Wetland (migratory birds conservation zone), Yingdong Village and Xisha Wetland.