Spring tourism boosts consumption across China

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Spring is in the air when flowers bloom, tea leaves unfurl, and travelers flock to gardens, orchards and rolling hills to embrace the season's warmth. From scenic strolls to hands-on harvests, the joy of spring spills into markets and villages, fueling tourism, cultural experiences, and rural revitalization.

The pulse of a flourishing economy in spring is captured through the laughter of visitors, the rustle of blooming flowers, the influx of vehicles with out-of-town plates, and the hustle and bustle of vendors.

Visitors take photos in Zhaoxing Dong Village of Liping County, Qiandongnan Miao and Dong Autonomous Prefecture, southwest China's Guizhou Province, March 17, 2025. (Xinhua/Yang Wenbin)