The 24th China Cultural Tourism Forum was held in Shenzhen, south China's Guandong province, on May 7 and 8. [Photo/ China Cultural Tourism Forum]

The 24th China Cultural Tourism Forum was held in Shenzhen, south China's Guangdong province, on May 7 and 8. Over 600 representatives from various industries were invited to attend this year’s forum, with more than 3.3 million participants engaging in interactive discussions online through various platforms.

The conference, formerly known as the China Cultural Tourism Global Forum (CTGF), has been hosted in major cities nationwide, marking it as an influential annual event in the sectors of accommodations, catering, tourism and industrial real estate sectors.

With a mission to develop the cultural tourism industry, empower urban renewal, promote rural revitalization, advance prosperity for all, facilitate industry upgrading and enhance people's happiness, the forum aims to facilitate connections in various arenas such as funds and projects, brands and communication, talents and enterprises, products and channels, investors and managers as well as owners, designers and construction parties. 

The forum also serves as a bridge for Chinese brands to expand globally as well as a link to introduce advanced technologies, materials, talents, funds and business models from the Asia-Pacific region and beyond, thus driving the innovative development of the cultural tourism industry.