Maldives has launched a new tourism slogan and logo to attract more tourists from around the world after a yearlong consultation period, the government said in a statement on Wednesday.

The slogan and logo were formally approved during Wednesday's Cabinet meeting.

The Maldives Marketing and PR Corporation (MMPRC) revealed the country's new tourism slogan and logo, after a yearlong consultation, research and design process involving industry and government.

The new slogan "Always Natural" is complemented by a logo highlighting the country's unique natural characteristics.

"The slogan and logo are designed to underscore the outstanding natural beauty of the Maldives, which tourists from all segments of the market consistently rate as one of their main reasons for visiting the country," said MMPRC Chairperson Thoyyib Mohamed.

The previous logo had been used for 11 years and officials felt the need for a revamp to boost business, the statement said.

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