The 27th Harbin Ice and Snow Festival — which opened on January 5, 2011 and will last to February 28 — has teamed up with Disney to develop its ice and snow brand.

This year's festival was jointly hosted by the National Tourism Administration, Heilongjiang provincial government, and Harbin municipal government.

Themed "Happy Snow, Passionate City", the 27th Harbin Ice and Snow Festival consists of five parts and more than 100 activities, such as ice and snow themed tours, art, trade, and culture. The event is aimed to becoming an international grand festival.

The event has five main exhibition areas, namely Harbin Ice and Snow World, Ice Lantern Garden Party, Sun Island Scenic Area, Yabuli International Ski Resort, and Zhaolin Park, covering 40 ski fields and three grand ice and snow scenic areas.

This year, the Harbin Ice and Snow World will team up with Disney to jointly develop the world's top ice and snow tour brand.

The Harbin International Ice and Snow Festival is held annually from January 5 and lasts for more than one month. It has become one of the world's four major ice and snow festivals, together with Japan's Sapporo Snow Festival, Cananda's Quebec City Winter Carnival, and Norway's Ski Festival.