The Sixth Cross-Strait Travel Fair is set to open on September 9, 2010 in Xiamen, a coastal city in southeastern China's Fujian province.

The six-day fair, with the theme of "Cooperation and Win-win for Cross-Strait Travel" is expected to attract attendees from Asian countries and regions?— including Hong Kong, Macau, Southeast Asia, Japan, and South Korea — and is expected to servedas a special platform for communication and cooperation on cross-Straits tourism.

According to the organizers, events at the travel fair include the opening ceremony, boutique travel projects exhibition and major travel program signing ceremony.