Top 10 best-known Chinese brands in developed world
- By Xu Lin
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E-mail China.org.cn, March 11, 2014
The latest China National Image Global Survey, jointly released by China's major think tanks, has unveiled its top 10 most recognizable and popular Chinese brands in the developed world.
The survey shows that consumers in developing countries know more about Chinese brands than those residing in developed countries. Only 9 percent of consumers on average in the developed countries are familiar with Chinese brands.
China's PC giant Lenovo is now the best-known Chinese brand in both developed and developing countries, followed by telecommunications company Huawei.
This is the second survey of its kind conducted by the Center for International Communication Studies of China Foreign Languages Publishing Administration, the Charhar Institute and Millward Brown.
In the form of an online questionnaire, the survey involved a total of 3,017 citizens aged between 18 and 65, covering seven countries including the U.K., the United States, South Africa, India, Russia, Brazil and China.
The following are the top 10 Chinese brands best-known across the developed world.
Great Wall Motors（長城汽車）
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Great Wall Motors [File photo] |
Headquarters: Baoding, Hebei Province
Industry: Motor
Very familiar / relatively familiar (developed countries): 5 percent
Very familiar / relatively familiar (developing countries): 21 percent
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