Top 10 most valuable luxury brands in the world
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China.org.cn, brandz.com, October 13, 2011
Louis Vuitton remained the highest-valued luxury brand and increased in value by 23 percent, according to a list published by global brands agency Millward Brown.
Many luxury brands raised prices. Those that genuinely could claim a history of design leadership and customization capitalized on their brand heritage in advertising and in online and in-store presentations.
Ultra-luxury returned, and aspirational brands did well. Here is the list of top 10 most valuable luxury brands in the world.
Burberry
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| Burberry logo [nipic.com] |
Brand Value ($M): 3,379
Brand Value Change 2011 vs. 2010: N/A
Website: http://www.burberry.com/store/burberry/global/regionSet.jsp
Burberry sent personalized messages to the mobile phones of customers, inviting them to view the brand's London fashion show streamed live to a Burberry store. Any item from the catwalk could be purchased for delivery within weeks. Burberry continued to successfully rejuvenate the 155-year-old British heritage brand and enjoyed year-on-year double-digit increases in all markets.
