Top 100 global brands 2011
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E-mail China.org.cn, October 8, 2011
Gillette 吉列
Rank | 2010 Rank | Region/Country | Sector | Brand Value ($m) | Change in Brand Value |
16 | 13 | United States | FMCG | 23,997 | 3% |
The defining brand in male grooming, Gillette enjoys strong franchises around its products and multiple successful brand extensions. With the brand's dedication to innovative new products like shower-safe electric razors, it also provides base products in the men's grooming category with its expanded focus on skin care, deodorant, and body wash. In India, especially, the brand is doing well, and emerging markets are a crucial component of its growth strategy. Over the next two years, Gillette will be introducing products in more than 40 new countries. Recognizing the promise of social media, the brand keeps up a lively presence, especially on Facebook, where it has earned more than 400,000 Likes.
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