Beijing Olympics organizers on Tuesday officially launched the
Equestrian Marketing Program to symbolize another landmark event in
the Beijing 2008 Olympic marketing plan.
The program includes two levels of sponsorship - Associate and
Supporter. Associates are exclusive sponsors in their respective
category, while supporters share their exclusivity with no more
than two other supporters in the same category.
Sponsors are entitled to have their names and brands associated
with the Olympic Equestrian Events, the Olympic Committee of Hong
Kong and the Hong Kong Olympic team.
"The marketing program in Hong Kong is part of the marketing
program of the Beijing Olympics and will give financial, technical
and service support to the Olympic Equestrian Events in Hong Kong
and the Hong Kong Olympic team," explained Yuan Bin, director of
Marketing Department of Beijing Organizing Committee for the Games
of the XXIX Olympiad.
"On the other hand, the program also aims to give Hong Kong
enterprises a platform on which to further build their corporate
and product image," added Yuan.
Hotel, driving school, jewelry business, tourism service are
listed as the categories in which potential sponsors come from.
(Xinhua News Agency May 23, 2007)