The Beijing Organizing Committee for the Games of the XXIX
Olympiad (BOCOG) selected its first Taiwanese-funded sponsor in
announcing that President Enterprises (China) Investment Co., Ltd.
was chosen as the Noodles Sponsor for the Beijing 2008 Olympic
Games.
As an official sponsor of the Beijing 2008 Olympic Games,
President Enterprises will provide funds and noodle products to the
Beijing 2008 Olympic Games, Paralympic Games, BOCOG, Chinese
Olympic Committee and Chinese Olympic Teams to compete in Beijing
2008 Olympic Games. In return, President Enterprises has the right
to use the Beijing 2008 Olympic Games symbol for promotional
purposes and to participate in BOCOG activities.
"President Enterprises is a famous Chinese noodle brand. We
welcome President Enterprises to join the elite group of sponsors
of the Beijing 2008 Olympic Games. We believe that, with its
extensive social impact and high-quality products, President
Enterprises will be able to meet the expectations and demands of
the Beijing 2008 Olympic Games," said Wang Wei, BOCOG executive
vice president.
Lin Wuchung, general manager of President Enterprises stated:
"The corporate culture of President Enterprises is in line with the
Olympic spirit of 'faster, higher and stronger.' We are greatly
honored that President Enterprises has been chosen as the Noodles
Sponsor of the 2008 Olympic Games. While establishing a better
brand image through the unique Olympic marketing platform,
President Enterprises will also strive to promote BOCOG's three
concepts of 'Green Olympics, Hi-tech Olympics and People's
Olympics'."
(China Daily September 15, 2006)
