The International Basketball Federation (FIBA) has launched a year-long campaign in the 3x3 world to demonstrate its commitment to women's empowerment and gender parity, inspired by this year's International Women's Day on March 8.

The campaign will highlight game-changing female 3x3 basketball players by selecting one female player each month to share their stories of inspiring the next generation of fans and players globally.

Li Yuqian (L) of China vies with Jasmine Davidson Omolade Adewumi of the United States during the women's semi-final between China and the United States at the FIBA 3x3 U18 World Cup in Debrecen, Hungary on Aug. 30, 2024. (Photo by Attila Volgyi/Xinhua)

Since its inception in 2010, gender equality has been a priority for the world basketball governing body, ensuring equal opportunities and visibility for female players, coaches, officials, and even the DJs who play a major role in creating the unforgettable festival atmosphere for which 3x3 basketball is known.

From providing the same rules, ball, court, and hotel accommodations, FIBA continues its steadfast commitment to creating a sustainable and thriving 3x3 ecosystem for women in the sport's community, extending beyond one-off opportunities, FIBA announced.

"Accessibility is really important," said Paige Crozon, a two-time FIBA 3x3 Women's Series winner with Team Canada. "Something I think FIBA does well - with its slogan being 'from the streets to the Olympics' - is that you only need a ball and five other friends to play the sport. By removing those barriers to sport, it will help young girls to continue to participate throughout their life."

"As a single parent, my experiences may differ from some of my male counterparts, so I think the sport has presented a platform to be able to speak about those issues and barriers as well as to celebrate in our successes. It's therefore important for women to have the opportunities to play at a high level, to be compensated fairly in contrast to their male counterparts and to receive the attention and recognition that they deserve. This will provide a clear pathway for girls to follow," she added.

Alex Sanchez, the FIBA 3x3 Managing Director, said: "This campaign is a powerful testament to our dedication to showcasing the incredible talent and resilience of the 3x3 female players. We want to use this campaign as an opportunity for the players to share their stories and inspire the next generation of young players to follow their dreams."

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