The official motto for the 2026 Milan-Cortina Winter Olympics and Paralympics, "IT's Your Vibe," was unveiled during the World Broadcasters Meeting in Milan, Italy on Thursday.

The chosen slogan, "IT's Your Vibe," is said to embody the spirit of energy, passion and connection between people. According to Milan-Cortina 2026, this marks the first time in the history of the Olympic and Paralympic Games that a "dynamic and generative motto" has been chosen - one that is not just a phrase but can be adapted to convey different stories and emotions.

It can be used to praise athletes' outstanding performances or to highlight the excitement of a competition, like "IT's Talent - IT's Your Vibe," "IT's Creativity - IT's Your Vibe," or "IT's Energy - IT's Your Vibe."

The word "Your" underscores the idea that everyone plays a vital role in the Games, while the first word "IT" symbolizes Italy, integrating the host nation into the slogan and reflecting the identity of Milan-Cortina 2026.

The Milan-Cortina 2026 Olympic Winter Games will take place from February 6 to 22, and the Paralympic Winter Games from March 6 to 15.