Steve Reece, managing director of U.K. consultancy Kids Brand Insight, gives a presentation at the 2025 North America International Toy Fair in New York, the United States, on March 2, 2025. Over 80 toy suppliers from China brought more than 1,000 products to the 2025 North America International Toy Fair in New York City, drawing great attention from international buyers. (Xinhua/Liu Yanan)