LEGO releases new toy sets inspired by Chinese culture at CIIE

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This photo taken on Nov. 5, 2023 shows a figure of heart image built with Lego bricks at the booth of Danish toy giant LEGO Group during the sixth China International Import Expo (CIIE) in Shanghai, east China. The LEGO Group has participated in the CIIE for six consecutive years. The Danish toy giant released four new toy sets on Monday during the sixth CIIE. It has been releasing toy products globally during each edition of the CIIE, most of which are inspired by Chinese culture. (Xinhua/Ding Ting)