According to Market News, people intend to spend more money
during the Christmas holiday than the traditional Double Fifth Day
and Mid-Autumn Festival.
When visiting New World Plaza in Beijing, one can see a
28-meter-high well-decorated Christmas tree, the highest one in the
capital of China. It surely attracts many young customers, though
it costs 400 thousand yuan (US$51 thousand).
Promotion billboards and colorful graffiti created by young
artists can be seen in Xidan commercial district, and some stores
and supermarkets have been decorated with new ornaments.
A salesperson?said shopping climax will arrive on Christmas
Eve, when tens of thousands of people rush to supermarkets or
shopping malls. "Anyway, various promotion activities will help us
make more profits than the previous years," he said.
The Pizza Huts in Beijing started promoting their new products
in November, and put up many ornaments like Christmas trees and
Santa Claus. Their waitresses all wearing red Christmas hats have
been busy preparing Christmas Eve dinners.
"It is not easy to get air tickets of international airlines
these days. Many Chinese travel agencies also plan to organize
several activities for their clients traveling abroad during
Christmas holidays," an executive from Air China International
said.
Miss Zhou, a white collar in Beijing, said that she hoped to
have an exotic Christmas holiday, by buying some cheap clothes and
articles during this promotion season abroad.
(Xinhua News Agency December 22, 2006)
