The Coca-Cola Company said last week it had launched a research
center for traditional Chinese medicine in Beijing to develop
beverages using Chinese herbal ingredients and formulas.
(photo: file photo from xinhuanet.com)
"We see this center as an important step in strengthening our
innovation pipeline for beverages that contribute to well-being,"
said Rhona Applebaum, vice president and chief science and
regulatory officer of Coca-Cola.
"We can add global reach and world class marketing skills to
help promote Chinese wisdom in preventive holistic health through
new and innovative beverages," said Applebaum.
Coca-Cola said it might market the products abroad, but there
were no concrete plans yet.
Coca-Cola currently produces and sells sparkling drinks, still
beverages as well as tea and water in China, a fast-growing
market.
The research center is part of a long-term collaboration
agreement with the Chinese Academy of Chinese Medical Sciences, it
said.
(Agencies via Shenzhen Daily October 25, 2007)
