Anne Hathaway has been named the new ambassador for the Lancome
brand.
"Anne Hathaway is a radiant young woman who perfectly embodies
modern femininity. We know she will portray all the passion and
excitement of our new fragrance, to be launched throughout the
world in September 2008", says Odile Roujol, President of Lancome
International.
Anne Hathaway
Ads featuring Anne will hit blogs and magazines everywhere
starting September 2008.
Lancome's latest spokesmodel was Kate Winslet. Clive Owen was
the first spokesman for Lancome's Men's skincare range.
Kate Winslet
(Agencies via China Daily January 3, 2008)
