Chinese actress and director Xu Jinglei has launched her first
issue of an e-magazine Kai La online that mainly touches
upon areas of entertainment, current affairs, literature and
economy.
The first ever e-magazine of Lao Xu, who often prefers others to
nickname herself as, made its debut Monday, also the 33rd birthday
of the prolific Chinese actress and director, now an e-magazine
editor-in-chief as well.
Many renowned Chinese writers like Wang Shuo, Han Han and Gu
Xiaobai had contributed articles to the first issue of the online
magazine.
At a press conference Monday in Beijing, Lao Xu confessed that
being an editor of a magazine has long been one of her sweet dreams
in life.
Also a hottest star blogger in China, Xu Jinglei says she is
equally confident about her new-born online magazine.
According to reports, Lao Xu's maiden issue's income from ads
had hit over one million yuan although it included only four
commercial advertisements. Sources also predict that advertisements
are expected to bring about over 20 million yuan of revenue for the
e-magazine this year. The number of Kai La readers will
neither be less than 2 million at the early period of the new
magazine.
Currently, only six staffs are reported to work for Lao Xu's
Kai La e-magazine. They are in charge of its major
contents and daily updates.
The first issue of the magazine has a comprehensive coverage on
Chinese TV drama Bloom of Youth, which was inspired by
true stories of some Chinese celebrities when they were young in
1980s and early of 1990s.
In the magazine, the TV drama's director Ye Jing and its lead
actors Tong Dawei, Chen Yufan and Bai Xue unveiled many backstage
stories about the play and shared with readers their own
experiences when they were young.
Wang Shuo also devoted to the magazine two articles on his
latest book My Thousand-Year Chill which has recently
received controversial feedbacks among readers and critics.
(CRI.cn April18, 2007)
