Nederlander, one of the biggest chain-theater runners in
Broadway of New York, US, announced in Beijing on March 22 that it
would set up a series of Broadway Theaters in big cities in China,
to introduce Broadway musicals to the Chinese.
A new company, Broadway China Network, has been founded to
manage the Broadway Theaters in China. Robert Nederlander, the
chief executive of the Nederlander Theater, promised that it would
introduce more and more classic Broadway musicals to China as well
as to inject new vigor into the theatrical industry in China, in
the aspects of management, program arranging, ticketing, etc.
The first show in China will be the famous The 42nd
Street, telling the story of a young actress named Peggy
Sawyer who rises from a chorus girl to become a Broadway star. It
is even regarded as the musical for people who really love
musicals.
Broadway China Network said that the ticket price would be
between 200 and 300 yuan, and the prices in different cities would
be unified.
(China News Service March 26, 2007)