The Asian Film Awards and the film festival all form part of the
3rd Entertainment Expo Hong Kong. The Expo also kicked off on
Tuesday with a star-studded line-up featuring at its gala
opening.
Hong Kong Secretary for Commerce, Industry and Technology Joseph
Wong led the ceremony, saying that the Hong Kong Special
Administrative Region (HKSAR) government would drive forward in
supporting the local media and entertainment industry, which are
key components of the creative industries.
The HKSAR government will work to enhance production quality,
explore market opportunities, keep up a balanced business
environment and facilitate technological development, Wong
added.
The Expo includes eight major core events, including the Hong
Kong International Film and TV Market, HK International Film
Festival, HK Film Awards Presentation Ceremony, HK-Asia Film
Financing Forum, Digital Entertainment Leadership Forum, HK Music
Fair, IFPI Hong Kong Top Sales Music Award, and the HK Independent
Short Film and Video Awards. The extravaganza will run for just
under a month, from March 20 to April 15.
Throwing together a smorgasbord of star-studded events, gala
premieres and seminars, this year's Expo has united under the
themed banner, "Get into the Scene."
"The entertainment industry serves the public, so their
involvement is crucial," said Entertainment Expo Ambassador Tony
Leung. "It is a great honor for me to be the Entertainment Expo
Ambassador. Over the past three years, we have been able to see the
positive effect the event has had throughout the industry. It has
become part of the city itself."
(Xinhua News Agency March 21, 2007)
