According to the "2000 Chinese Consumers Survey" conducted by CCTV, Kodak has succeeded in taking up six tenth the Chinese film market in a "Three Kingdoms" war. The survey also shows that for three years on end Kodak has been the most favorite film brand for Chinese consumers ranking the first place in China's film market.
Instead of the former yellow-package Kodak against green-package Fujitsu in the Chinese film market, recent years have seen a favorable turn for Kodak to enlarge its market proportion. By buying over Xiamen Fuda Photographic Materials Co. ltd. it has succeeded in realizing the local production of Kodak films and by introducing its "100,000 yuan-store" strategy and a heavy investment in advertising it has got the lion's share of the market.
Recently Kodak has introduced its MAX maximum-versatility films in China, claiming that the maximum-versatility hi-tech film is created for all-weather photography. The film will get good results for sports, fast action and still lives in a wide range of light conditions. With regard to the sensitivity, chromo-reduction and detail performance, it has made a new breakthrough comparing with the last generation of Kodak 400. Images can still be very colorful and delicate after being scanned, uploaded to the Internet, digitized or made into Video and discs.
Meanwhile, Lucky Film Co. Ltd., which is considered "a flag of Chinese national industry" by many persons, has also won appreciation by more and more Chinese people through updating technology, improving the product quality and by laying more emphases on services. By comparison, the Fujitsu film of Japan failed to give remarkable action, thus being left in the lurch of a "Three Kingdoms" war.
(People's Daily 07/24/2001)
