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McDonald's has chosen Beijing as the place to announce the renewal of its Olympic Sponsorship, lasting until 2012.
McDonald's has chosen Beijing as the place to announce the renewal of its Olympic Sponsorship, lasting until 2012.
At a joint press conference with the Beijing Organizing Committee, McDonald's showed a video greeting from its newly signed global spokesperson, Yao Ming, who's playing for the Houston Rockets in the NBA.
The Olympic Partner hopes to use the basketball star's popularity and a nationwide fervor for the Olympics to boost its market here in China.
(CRI February 27, 2004)
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