In early 1990s, Panda detergent earned a house-hold name among millions of families in China.
Its producer, Beijing No 2 Consumer Products Plant was proud to be one of the country's national consumer product-makers, famous for their high-quality.
But in 1994, people discovered that Panda detergent was made by Proctor&Gamble's Beijing company after the name was purchased by the world's consumer product giant at a price of over US$10 million.
Six years later, the joint venture agreement ceased, and P&G has conducted its Beijing business on its own.
Panda's former maker is now ready to produce a new kind of detergent under the old name. But analysts say it's still too early to tell whether Panda will regain its reputation in the fiercely competitive domestic detergent market.
(CCTV 10/19/2000)
