| The "Beijing International TV Week
2001," the ninth of its kind, will be held between May 18 and
22 in Beijing.
So far, more than 500 domestic TV stations, TV programming companies
from Hong Kong, Macao, Taiwan and the mainland have registered for
the international TV program and technology exposition at the National
Architectural Culture Center in western Beijing.
Leading TV equipment and facility manufacturers from across China
and from about 30 foreign countries in Europe, Oceania, Asia and
North America will participate in the annual event, organizers say.
Sixteen foreign TV station presidents, chief executive officers
of major TV, film, entertainment and media conglomerates will attend
the TV Week for TV Industry Beijing Forum, which will be held at
the New Century Hotel in Beijing, organizers say.
The big-name media companies expected for the TV Week include News
Corporation and Seven Network (Australia), Beta (Germany), Viacom,
Disney, Discovery Channel (United States), TBS (Japan), TV France
International, Mediacorp Studios (Singapore), and TVB (Hong Kong).
At the forum, influential Chinese media researchers, popular TV
anchor people and successful TV program producers will meet their
foreign counterparts to discuss a range of topics, including "the
assessment of the Chinese TV market," "localization of
imported TV programs in China," "Chinese TV programs in
the international market," and "future development of
Chinese cartoon programs."
During the International TV Week, 18 lectures and seminars focusing
on the latest trends in TV industry technology will be given in
the Conference Hall of the National Architectural Culture Center.
A variety show called "Beijing Embracing the World" will
be staged as part of the opening ceremony for the TV Week and will
be televised live on Beijing Television Channel 6 on the evening
of May 19.
"This year's Beijing International TV Week is being held against
the historic backdrop of unprecedented advances in the Chinese TV
market, China's pending World Trade Organization entry, and dramatic
changes and ongoing drastic reforms in management and operation
systems in the Chinese TV industry," said Liu Diyi, director
of the managing board of the Beijing Radio, Film and Television
Group, at a press conference on May 10.
"This will greatly boost the development of the Chinese TV
industry and help more Chinese TV programs reach a wider range of
international audiences."
Initiated by BTV in August 1989, the Beijing International TV Week
2001 is sponsored by the Beijing municipal government and has been
organized by Beijing Municipal Radio and Television Administration
and Beijing Television Station (BTV).
(People's Daily 05/15/2001)
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