Director John Woo (L) and actress Zhao Wei at a press conference in Beijing on Wednesday, July 2. [Photo: sina.com]
Films have a very important social role to play. That view will be consolidated tonight when China's most expensive blockbuster premieres at an iconic venue in Chengdu.
The country's film community has done much to help the May 12 earthquake survivors in Sichuan province. But the opening of $80-million Red Cliff (Chibi) could well be the most helpful.
Directed by Hong Kong-born veteran John Woo, Red Cliff opens Wendesday night in Chengdu's Wu Hou Shrine - the first time such an event will be held in a top cultural heritage building.
Woo, who has worked in Hollywood too, is also the first person to organize a big public event in the capital of Sichuan province after the quake.
The shrine, built in AD 223, consists of memorial halls and mausoleums of warlord Liu Bei and his strategist Zhuge Liang - both of whose characters play leading roles in the film - and ministers and generals of the Shu kingdom, one of the three kingdoms that co-ruled China from 220 to 280.
About 2,000 people will watch the film tonight, but before that they have to pass through six security checks.
And the grand stage in front of Jianxin Hall in the shrine complex will see about 2,000 actors perform live.
Elementary school students will recite an ancient poem about history, traditional Sichuan mask-changing performers will show their electrifying skill, and musicians will play the ancient instrument, guqin, an important prop in the film too.
The film's behind-the-scene footage will also be screened, as will be its 10-minute trailer.
Woo has invited 100 doctors, nurses, soldiers, volunteers and journalists who experienced the quake and helped with the rescue and relief work or reported about them to attend the ceremony. Ten of them will walk the red carpet with the stars.
Xie Hui, head of the Wu Hou Shrine, says the premiere will show people that Chengdu is recovering from the quake.
Mainland actor Hu Jun, who plays a fearless general in the film, says he will be more than delighted if the film can help people forget their pain and regain courage even for two hours.
The local government has supported Woo's effort wholeheartedly. The film that has grabbed Asia's and the world's attention even before being screened is considered by many as an excellent vehicle that can promote Chengdu.
Grand opening ceremonies have become more of a norm with Chinese blockbusters after Zhang Yimou's Hero premiered in the Great Hall of the People in Beijing six years ago.
For his Curse of the Golden Flower, about 50 million yuan ($7.3 million) was spent on its premiere two years ago. And the opening ceremony of Chen Kaige's The Promise cost 20 million yuan ($2.9 million).
Red Cliff hits the screen on the Chinese mainland, and in Hong Kong and Taiwan, on July 10. Its global release is scheduled for next year.
