As part of the Third Session of Hospitality Shandong New Year's Celebration, event organizers will install "New Year Billboards" in the province's major cities to promote the New Year's celebration, according to Shandong Tourism Bureau.

Shandong Tourism Bureau chose themed squares and popular scenic spots, streets and hotels to install the billboards, which will be used to display local folk-customs, specialties, handicrafts and event sites.