A senior official of the Communist Party of China (CPC) said Saturday that news reporting on the Yushu earthquake relief efforts should be timely, accurate, comprehensive and objective.

Li Changchun, a member of the Standing Committee of the Political Bureau of the CPC Central Committee, made the remarks at a meeting attended by heads of the country's major media.

The media should work hard to report on the relief efforts in a bid to publicize the spirits which are shown during the relief work, such as strong unity and great courage, he said.

More efforts were needed to enhance news release work and provide accurate and objective information concerning the relief efforts, Li said.

He also called for quickened repairing of the broadcast infrastructure and network to make sure people in the quake zone get smooth access to radio and television services.