An amazing Swarovski
crystal wedding dress is on display at the 6th China International
Wedding (CIW) Expo, from August 17 to 19, 2007, at the Beijing
Exhibition Centre.
The 6th China International Wedding (CIW) Expo that kicked off
on Friday in Beijing, has attracted thousands of lovers wishing to
tie the knot and many other interested visitors each day. It runs
from August 17 to 19.
The wedding expo has nine exhibition areas based around
different themes. It has gathered together a wide range of wedding
products and services, including photography studios, wedding
planners, bridal gown designers, rental services, hotel agents and
restaurant banquet hall representatives.
The expo not only brings convenience to the buyers, but also a
golden opportunity for wedding suppliers to promote their brands'
images and expand their customer bases.
Among the exhibition areas, photography studios are the most
frequented by visitors. Many wedding photography studios, like
Golden Lady, Luomanluolan, Swarov, Paris Spring and Figaro have
rolled-out promotional packages, offering big discounts for on-site
purchases during the exhibition.
With the rise of the nation's wedding industry---as more and
more companies from home and abroad enter the market---many savvy
businesspeople have looked abroad to introduce a lot of new forms
of wedding services that are quite popular in foreign
countries.
As can be seen at the expo, there are a couple of companies that
provide custom-made wedding services, such as Beijing Miracle Maker
which offers printed wedding invitation cards with the cartoon
image of the newly-weds on the cover. Similarly, Vision
Communications customises gifts for guests attending the wedding
ceremony, with a strong human touch, they add the names of the
newly-weds or wedding date on items, which serve not only as daily
articles of pragmatic use but also significant reminders.
Nowadays, since the standard of living in China has improved
greatly, many couples dream of an extravagant wedding ceremony,
especially for those who take it as a once in a lifetime event.
This drives forward a billion dollar lucrative industry that's
growing increasingly mature in China year by year.
(CRI.cn August 19, 2007)
