Hong Kong Disneyland Thursday announced the launch of annual
pass after the success of summer pass in the last three months.
The annual pass of the theme park includes three categories:
value (HK$1,800), deluxe (HK$1,300) and premium ( HK$650), based on
different valid days.
The theme park launched its summer pass in July to allow guests
' unlimited visits to the park in summer. The park said it had sold
about 70,000 summer passes during the season, making good
contribution to its visitors before the anniversary of the park,
though it had not yet reached its target of attracting 5.6 million
visitors during its first year in Hong Kong.
The pricing of the annual pass makes people doubt if the annual
pass can be as successful as its summer pass, because the most
expensive annual pass of Hong Kong's Ocean Park, the major opponent
of Hong Kong Disneyland, is only HK$495.
But Hong Kong Disneyland said the price of its annual pass is
based on the value of the park and the park has its own features,
though it is the smallest Disneyland in the world. However, the
theme park refused to make any estimation on the result of its
annual pass.
(Xinhua News Agency September 29, 2006)
