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E-mail China.org.cn, July 2, 2024
Tide News:
We all know that Shanxi has an incredibly rich cultural and tourism heritage. I recently visited Shanxi for my annual leave, and I enjoyed it so much that my phone's screensaver is still a photo of Mount Wutai. I really like Shanxi. I noticed that many places in Shanxi, like Yungang and Pingyao, already have numerous tourists. My question is, what new measures is Shanxi taking to attract tourists while ensuring they have a great experience?
Jin Xiangjun:
Thank you for your question, attention, and love for Shanxi's cultural tourism. I would like to invite Mr. Tang to answer your question.
Tang Zhiping:
Thank you for your interest in Shanxi cultural tourism. In Shanxi, you can explore 5,000 years of Chinese civilization and innumerable cultural relics. Shanxi has cultivated diverse cultures, including the morality and filial piety culture associated with legendary rulers Yao and Shun; the ethics of loyalty exemplified by Guan Yu; a culture respecting capable officials and valuing honest governance; and a respect for integrity and credibility among Shanxi businesspeople. The province boasts three UNESCO World Heritage sites: the Yungang Grottoes, Mount Wutai and the Ancient City of Ping Yao. And these are only part of Shanxi's rich cultural tourism resources. Shanxi also enjoys magnificent landscapes, with Taihang Mountains located on the east and Lyuliang Mountains on the west. Renowned as a natural summer resort, Shanxi experiences neither extremely scorching heat in summer, nor severe cold in winter, with the highest temperature rarely exceeding 26 degrees Celsius. It is famed as the homeland of Chinese wheat foods and a kingdom of sundry grains, while its Fen-flavor liquor and mature vinegar have won great prestige both at home and abroad. We are currently working on building an internationally renowned tourist destination and will make efforts in the following aspects to attract more tourists to visit and experience Shanxi.
On the one hand, we will continue to increase our publicity and promotion efforts. Shanxi has 531 key cultural relic protection units at the national level, ranking first in the country. Additionally, 80% of the ancient wooden buildings from the Yuan dynasty (1271-1368) and earlier are located in Shanxi. However, due to lack of publicity, few people are aware of this, and tourists often find their experiences quite different from their initial expectations. In the next step, we will enhance the publicity and promotion of Shanxi through different methods and multiple channels, both online and offline, so that more people can learn about Shanxi, become interested in it, and be willing to visit, continuing to enhance Shanxi's reputation as a place of Ancient Civilization and Excellent Scenery.
On the other hand, we will enhance our capacity to provide services. In addition to Shanxi's high-quality tourism resources, we will offer heartwarming services to ensure tourists feel comfortable staying in Shanxi, where they can enjoy the food and accommodation experience and have fun. Through these efforts, we can transform online interest into actual visits and turn short-term attention into a long-term positive reputation. We will implement a series of combined measures to optimize the management of scenic spots, improve the tourism service quality evaluation system, and comprehensively enhance services in catering, accommodation, transportation, shopping, and other sectors, working all out to develop Shanxi's cultural tourism brand with the aim to satisfy tourists.
Additionally, we will deepen the integration of tourism with other industries. In recent years, efforts have been made to boost cultural tourism in conjunction with the commercial, agricultural, sports, and transport sectors. For example, in promoting transport and cultural tourism, we have focused on the fact that Shanxi's numerous tourist attractions are scattered across a large area, and spent seven years constructing the Taihang No.1, Yellow River No.1 and Great Wall No.1 tourist highways, with a total length of 13,000 kilometers, which will be fully completed by the end of this year. These three tourist highways are set to link up 970 tourist destinations, making it convenient for visitors to have an immersive and personalized experience. We warmly welcome everyone to visit Shanxi, explore its magnificent landscape, and experience the beautiful way of life. Shanxi is an ideal destination for your pursuit of "poems and dreams." Thank you.
