At the fifth China International Consumer Products Expo, Beijing is showcasing its unique charm with cutting-edge technologies, cultural heritage, and investment opportunities.

Participating as a guest province (municipality) for the first time, Beijing has attracted large crowds to is pavilion with trendy and innovative products like earbuds with jewelry designs, new products from time-honored brands, and an AI-powered robotic dog.

Products on display also featured a variety of cultural treasures, including exquisite lacquer plates, silver fruit bowls, cultural creative products inspired by Beijing landmarks, intangible cultural heritage hand-woven products, as well as wooden lanterns themed on Beijing Central Axis. Visitors also had the opportunity to use collaborative calligraphy kits to create personalized artworks.

Tech-powered products also stood out. The AI-powered robotic dog, featuring Beijing-inspired designs like facial makeup in Beijing Opera, delighted visitors with interactive programming features. The jewelry-style smart earbuds offer real-time translation for 66 languages, merging fashion with tech. Additionally, China's first water-free toothpaste, using regenerative medical materials, was showcased at the pavilion.

In addition to the exhibition, Beijing held a promotional event at the expo, highlighting the city's progress as an international consumption hub since 2021: Over 5 million square meters of new commercial space have been added, e-commerce and cross-border trade are leading nationally, aviation hubs now handle over 100 million passengers annually, and inbound tourism is growing significantly.

This year, Beijing has launched a series of policies to boost consumer spending, including financial support for the upgrading of commercial spaces and the development of pedestrian streets, building on previous trade-in policies for cars, home appliances, digital products, and electric bicycles. Municipal commerce officials said that the city will provide more high-quality and diverse spending experience for global consumers moving forward.