The 27th International Pinggu Peach Blossom Festival kicked off Thursday in Beijing's Pinggu district, offering a fresh twist this year with the launch of the "Taoyuan Auto Show."

The 27th International Pinggu Peach Blossom Festival opens in Beijing's Pinggu district on April 10, 2025. [Photo/Publicity Department of the CPC Pinggu District Committee]

Hosted by Donggaocun town in collaboration with the district's culture and tourism bureau, the event brings together eight leading car brands showcasing over 20 new energy vehicle (NEV) models—right in the heart of a stunning peach blossom landscape.

Running from April 10 to May 5, the auto show is themed around "green mobility," highlighting the latest trends in NEV development. Visitors can explore popular models like BYD's Dynasty and Ocean series, XPENG's smart sedans, SAIC Volkswagen's ID. lineup, and Buick's Velite. It's a unique setting where high-tech vehicles meet natural beauty, creating a fun and eco-friendly day out. The event also features free test drives, in-store discounts, and branded giveaways.

New energy vehicle (NEV) models are showcased at the 27th International Pinggu Peach Blossom Festival. [Photo/Publicity Department of the CPC Pinggu District Committee]

Donggaocun town has been building its automotive industry for over a decade, making full use of its strategic location between Beijing, Tianjin, and Hebei. Today, the town is home to a complete auto services ecosystem, with 39 professional companies covering car sales, repairs, parts, rentals, and driving schools. Its signature "Auto Street" is lined with 4S dealerships from major brands like BYD, Buick, SAIC Volkswagen, Dongfeng Nissan, and XPENG. Five of these businesses are large-scale operations that play a key role in the local economy.

With a one-stop solution from car buying to after-sales service, Donggaocun has become a hub for consumers looking for convenience, variety, and reliability. In 2024, auto sales in the town reached nearly 500 million yuan (US$68.36 million), giving a strong boost to the area's economic growth.