This photo taken on June 13, 2024 shows Chery's new car TIGGO 5X outside the venue of its launch event in Jakarta, Indonesia. [Photo/Xinhua]

China's automaker Chery has officially launched its new model, Chery TIGGO 5X, in Indonesia's capital city Jakarta on Thursday.

With the youthful slogan "Go be Young," the TIGGO 5X is set to cater to the aspirations of young professionals and families who seek both functionality and elegance in their vehicles.

The TIGGO 5X was introduced with an official on the road price starting at 239,000,000 rupiah (approximately 14,700 U.S. dollars) for the Classic variant, with a special offer for the first 1,000 consumers. Chery also announced substantial after-sales benefits, including extended warranties and a resale price guarantee, underscoring their commitment to customer satisfaction.

Rifkie Setiawan, head of the Brand Department at PT Chery Sales Indonesia (CSI), was confident that the new model's attractive pricing and robust safety features would secure its position as a top selection among Indonesian customers.

"Chery TIGGO 5X has received excellent testimonials in various countries due to its complete features and high quality. By providing the best price for Indonesian consumers, we are optimistic that Chery TIGGO 5X will be the favorite choice of Indonesian consumers in the Compact SUV segment," said Setiawan at the launch event.

The unveiling event was attended by CSI executives, government officials, and key industry players.