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Bosideng chairman calls for IPR protection

By Chen Boyuan
0 Comment(s)Print E-mail China.org.cn, March 5, 2014
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The electronic business sector in China performed well in 2013, defying the global economic slowdown. But in the thriving e-business market, discord has arisen over infringement of intellectual property rights (IPR) damages between property owners, consumers and even e-business platforms.

Gao Dekang, chairman of Bosideng Group, and also a delegate to the National People's Congress (NPC), recently submitted a motion to the congress calling for IPR for e-business platforms to be strengthened, in which he proposed several suggestions to the current legislative work of the Law on Electronic Business.

"I hope there can be more restrictions on IPR related content on e-business trade platforms," said Gao, complaining about pervasive IRP infringements in the e-business sector in recent years. He added that such infringements hurt brand producers as well as consumers.

Disputes on IPR make up the majority of e-business disputes, said the clothing tycoon. Plagiarizing others' photos is a typical case; posting photos, along with texts and videos stolen from name brands' online shops and claiming they are original.

In a bid to solve the problem, Gao asked for e-business platforms to validate vendors and their products listed on their page.

In China's current e-business market, 90 percent of B2C (business to customer) transactions are carried out as C2C (customer to customer) exchanges. Many regulators think they have a certain jurisdiction and thus have unveiled measures that overlap or even conflict with each other.

Gao suggested that the government should better coordinate different regulatory departments to create a joint-cooperative mechanism to eradicate IPR infringements.

At the same time, legislation on this area is still falling behind, since e-business, despite developing rapidly in China for a decade, is still considered a "new thing." Gao urged the People's Supreme Court to rectify trial standards to give courts at all levels a universal judicial interpretation of such lawsuits.

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