Customers more satisfied with home-grown machinery brands
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Xinhua News Agency, September 25, 2011
A survey released Saturday by the China Association for Quality (CAQ) shows Chinese consumers are more satisfied with home-grown machinery brands.
Except for auto cranes, crawler cranes and road rollers, customers said they were more satisfied with 11 major Chinese-made construction machines than foreign brands, according to the survey.
Fan Tianshun, chief of Customer Satisfaction Measurement Center of the CAQ, attributed the reason for the results to product performance and lower prices of the home-grown brands.
Machinery products made by Chinese firms are about 40 percent cheaper than foreign brands, according to Fan.
Fan said home-grown brands currently take up over 90 percent of market shares in sectors of concrete, scraper, piling and road machineries. At the end of June, the market share of excavating machinery produced by home-grown brands rose to 37.7 percent.
"But Chinese firms still need to make improvements regarding design, operability and ride comfort," Fan said.
The survey was conducted among machinery users such as operators, maintenance technicians and facility administrators, and covers six machinery categories.
