日韩午夜精品视频,欧美私密网站,国产一区二区三区四区,国产主播一区二区三区四区

 

Exaggerated property ads get hostile response

0 CommentsPrint E-mail China Daily, June 8, 2011
Adjust font size:

Exaggerated advertising claims for high-end properties targeting the super rich in China have come under widespread criticism for encouraging people to flaunt their wealth and for deliberately using misleading language.

Property advertisements boasting of a luxurious and refined lifestyle, using phrases such as "exclusively for royal dignitaries", "first-rate villas and aristocrat territory", have been widely adopted by developers to attract potential purchasers.

Jiang Xiaolan, chief of the advertising supervision department under the administration for industry and commerce in Fuzhou, capital of Fujian, told China Daily his team are making efforts to tackle the problem, focusing on fraud and misleading information about the property's size, location and pricing.

"Words like 'best' or 'most' are not allowed, but a little extravagant flair will be accepted if it is a truthful description," he said.

However, he advised buyers to take advertisements as a general reference and not to get carried away by their alluring words.

Xia Ya, owner of a real estate research studio in Beijing, said the overuse of advertising language associated with palaces, royal residences and exotic landmarks, has made such words and phrases lose their impact and many buyers have become indifferent to them.

"If the property is found to be not as good as advertised, it is the developer's reputation that is hurt most," he said.

But he added that some high-end properties are tailored to woo the wealthy and have superior design and build quality and a better location, which justifies a few hyperbolic advertisements.

While Xia said he saw the merit of government intervention in preventing fraud in real estate advertising, he objected to a cleansing of exaggerated property advertisements. He said the more pressing tasks for government authorities should be to remind the public of rational purchasing and to narrow the widening income gap, which is what triggered the hostile reaction to such advertisements in the first place.

Chen Pei'ai, a professor at Xiamen University in Fujian province, agreed that there is a market, however small, targeted by property advertisements boasting lavish living, but the challenge for developers is to present their luxurious real estate truthfully.

"Putting too much subjective impression in advertisements is a bad idea. Advertisers should present the truth, and leave the potential purchaser to make their own judgment after seeing the properties," he said.

One Internet user under the name "Jinshanxiaoqian888" posted a translation of some of the commonly used advertising jargon, for instance, a house in baroque style simply means it has a round roof, and a house in gothic style refers to a pointed roof.

 

Print E-mail Bookmark and Share

Go to Forum >>0 Comments

No comments.

Add your comments...

  • User Name Required
  • Your Comment
  • Racist, abusive and off-topic comments may be removed by the moderator.
Send your storiesGet more from China.org.cnMobileRSSNewsletter
主站蜘蛛池模板: 新干县| 大余县| 桐梓县| 秦安县| 都安| 白山市| 海阳市| 孙吴县| 玉溪市| 汤原县| 中山市| 久治县| 响水县| 眉山市| 沽源县| 故城县| 永仁县| 张北县| 南华县| 临湘市| 金塔县| 泗洪县| 江川县| 广河县| 夏河县| 大石桥市| 即墨市| 周口市| 马边| 岳普湖县| 铜梁县| 建水县| 崇阳县| 建湖县| 石家庄市| 盐津县| 南宫市| 犍为县| 高邑县| 元阳县| 板桥市|