Asia, traditionally, has a long history of match making. But the service of matchmaking took off as an industry only in recent years, partly thanks to the arrival of online dating sites. In China, due to the huge population and fast rate of urbanization, the art of paring up people for marriage has become an increasingly lucrative and recession-proof business. Today we invite Dr. Li Song, CEO of zhenai.com, one the largest matchmaking websites in China, to give us an insider view of how the “headhunters for the heart” work in an efficient and effective manner.

Dr. Li Song, CEO of zhenai.com, one the largest matchmaking websites in China.