Qingdao-headquartered Tsingtao Brewery Co signed an agreement with the National Basketball Association (NBA) in Beijing late last week, with the aim of strengthening cooperation in China's sports business market. Under the agreement, Tsingtao beer will become the official marketing partner and official beer provider for the NBA in China.
Tsingtao beer will help NBA China further expand its reach and influence in the Chinese market. They will also team up to sponsor nationwide programs in Beijing, Qingdao and other cities in China.
(China Daily August 26, 2008)
