The city's animators have come a long way, but they must
continue to innovate and upgrade to compete with overseas players,
said a culture ministry official.
"After years of development, animation and cartoon technology
has improved greatly. But we still have a lot to do to promote the
animation industry, especially in the areas of research and
development and innovation," said Zhang Xinjian, deputy director of
the Ministry of Culture's marketing bureau, at the opening of the
2007 China (Changzhou) International Animation Art Festival on
Thursday.
Innovation and improved technology has propelled the animation
industry in recent years, said Ju Liqin, vice-mayor of Changzhou,
at the festival.
The week-long event features exhibitions, forums and a design
contest.
"These activities are conducive to the development of the
industry in the city and cooperation between Chinese and overseas
producers," Ju said.
Changzhou began developing its fledgling animation industry in
2000. The city government introduced measures to support the
industry and encourage its growth.
The race is now on for China's animation companies to boost
research and development and improve the quality of programs so
that they can compete in the world market. Side industries are also
developing, including merchandise and cartoon theme parks like the
one built by Changzhou (China) Dinosaur Park and Greatdreams Co in
Hunan Province.
More than 200 local and foreign animation production firms will
take part in the festival. So far, 31 deals have been signed worth
520 million yuan.
(China Daily September 29, 2007)
