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E-mail chinadaily.com.cn, February 8, 2025
Award-winning rock singer Yang Tianning will hold a 3D digital interactive concert on metaverse platform MarsX on Feb 12.
As the second of its kind following American singer-songwriter Chante Moore's metaverse concert last year, the upcoming event will enable fans to attend as avatars, and experience a an ever-changing world which will reflect the essence of every song.
Moore's concert, livestreamed on Dec 8, drew an audience of 15 million, with 800,000 people simultaneously online at its peak. Listed in trending topics on Sina Weibo multiple times, the concert received over 250 million clicks on major social platforms, including Douyin.
Yang, a Beijing native, started his band in 2005 after returning from studies overseas. He rose to recognition with his debut album Parachute, which was followed bya series of personal performances, and a string of songs, including Life, Live, Loud. In 2011, he won the Best Music Video award at the prestigious China Gold Record Award.
MarsX was first conceived in 2019, when the metaverse began to develop, and finally launched in October 2023, using artificial intelligence-based technology developed by Chinese and international teams.
